If you’re in charge of social media management for your company, it’s time to up your game. It requires more than just posting about your great sales or latest products and services – social media marketing requires a lot of commitment.
We’ve put together our top tips on how you can get the best results through social media.
- Share content more than once
We often share our blog posts or free downloads multiple times on social media, for a few different reasons. Some of the biggest benefits we get are more traffic and sharing our content with people who have followed us since we last posted it.
Different people also have different social media habits as well – many people go on their social media profiles when they first wake up before getting out of bed, and many go on in the evenings. By sharing content more than once at different times, you’re more likely to reach more people.
A good thing about our posts that we share is that a lot of them are still relevant months after we publish them. So if we repost content from our blog that’s six months old, our new followers will be seeing it for the first time so they’ll get value out of it even though it’s old content.
- A/B test on social networks
If you’re posting something to social media, take advantage of this testing opportunity to test out what headline works best for what you’re posting.
Here’s how to do it:
- Think of two headlines for whatever you’re posting that you think will work well.
- Tweet both of these headlines at roughly the same time, around 1 hour apart.
- Compare the data for each post to find the best headline.
You can also do A/B testing on the time of a post, by posting the exact same thing with the same headline at different times in the day.
- Don’t discount the “smaller” social networks
Facebook, Twitter and LinkedIn aren’t the only social networks that businesses can benefit from. Test out everything – Pinterest, Tumblr, Google+ etc. You might be surprised at the results!
- Always use images on Twitter
With Twitter’s recent update in embedding images into posts, tweets with images are now 150% more likely to get a response. You can upload up to four images per post; use this to your advantage.
- Make strategic use of #hashtags in all relevant social media platforms
Whatever you do, please don’t make up hashtags as you write your posts. Thoroughly research trending hashtags, and hashtags that your target audience may be likely to search. If you want to broaden your reach, you need to be in the know with existing trends.
- Get good at one thing at a time
Put all your efforts into just one social media platform at a time, rather than trying to establish several different social media channels and attempting to keep up with them all. Master one social media platform, and then move on to the next.
- A LinkedIn business page can expand your professional network
Whatever size your business is, one of the more important social networks to have presence on is LinkedIn. LinkedIn allows businesses to provide credibility of their brand through a business page. It also allows small businesses to be in a space where professionals and customers are on.
- Twitter can improve your customer relationships
With 72% of people more likely to make a future purchase from a small business after they interact with them on Twitter, there isn’t any reason for companies not to be on Twitter. The key to finding success on social media is to be on the social network your customers are on – and with over 200 million active users, there’s a high chance that your customers are on Twitter.
Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in.