Entries by admin

6 steps to defining your target market

Whether you sell clothes or car parts, you need to understand who your target market is if you want to maximise your sales. Who are you selling to? How are you communicating with those people? This is how you can identify your target customer:

6 Steps to a Better Business!

The “6 Steps” is a proven step-by-step approach that helps business clarify objectives, producing consistent profits in the future. The 6 Steps are the steps needed to create a business that the owner can eventually work ‘on’ and not ‘in’. The 6 Steps are:

Customer journey mapping for beginners

Most business owners know the importance of becoming more customer-orientated these days to stand out from their competitors. Developing a great relationship with both customers and prospects is one of the keys to success. An important aspect in getting this relationship is by understanding the customer’s buying journey.